This is either very, very scary stuff or paranoia at its most paranoid!
Take your pick...
Data collection and how it was used in the US elections (and probably our referendum as well)
How dangerous is Big Data?
Anyone who has not spent the last five years living on another planet will be familiar with the term Big Data. Big Data means that everything we do, both on and offline, leaves digital traces. Every purchase we make with our cards, every search we type into Google, every movement we make when our mobile phone is in our pocket, every “like” is stored. Especially every “like”. For a long time, it was not entirely clear what use this data could have – except, perhaps, that we might find adverts for blood pressure on our monitors just after we’ve Googled “reduce blood pressure”. It was also unclear whether Big Data would endanger or benefit humanity. On 9 November the answer became clear. The company behind Trump’s online campaign, as well as behind the Brexit campaign, was a Big Data company: Cambridge Analytica, whose CEO is Alexander Nix.
MaizieD Thu 26-Jan-17 10:24:23
MaizieD Thu 26-Jan-17 15:20:36
durhamjen Thu 26-Jan-17 15:32:53
MaizieD Thu 26-Jan-17 15:41:29
daphnedill Thu 26-Jan-17 15:48:46
daphnedill Thu 26-Jan-17 15:49:49
daphnedill Thu 26-Jan-17 15:52:49
MaizieD Thu 26-Jan-17 16:04:50
MaizieD Thu 26-Jan-17 16:05:29