Goodness me what a tide of judgemental bad temper!
There have been trials going on for some time to test whether this is a way to increase breastfeeding. Great efforts are made in the first 24 hours to get mums started but they go out into a world where few friends and relatives have breastfed and they are not well prepared for the fact that it can be a bit tough to get through the first few weeks. Rates of breastfeeding in poorer areas are world-beatlingly dismal with very, very few babies being breastfed for the recommended 6 months. I'm sure all on here, whether they wished to breastfeed or not, or tried to breastfeed or not, would acknowledge that breastfeeding is the healthiest start in life and that cows milk formula, while being a very good and life-saving substitute is second best. That is the reality, backed up by mountains of evidence. So if there is also EVIDENCE based on a very big sample of mums, that if more babies are breastfed for longer when the mums are given a relatively small amount of money, why get all disapproving? Here is teh BBC article
www.bbc.co.uk/news/health-42280444
To think that London, or anywhere else for that matter, does not belong to any one demographic