I believe that at the start of 1945 it was obvious to all that the war was coming to an end. I also believe that to the armed forces personnel (many of who had been fighting for nearly seven years) did not want more than anything else to return to a country that could not provide the jobs, housing etc that they had paid such a high price for.
Atlee articulated that feeling far better than Churchill who was still very much sidetracked from the election by the growing problems of post war Europe. Therefore, I feel that there was a feeling that Churchill was not as concerned with the welfare of those who had lived out a war fought at home and abroad and therefore the Labour message of "Homes Fit for Hero's" came through.
In the above it was articulated more than anything else just what the vast majority of the population wanted which was a different Britain from the poor housing, health and unemployment that they knew at the start of the war. Hence the Labour landslide of 1945.
To those returning, Churchill was the leader required for the war years. Atlee was the leader required for the coming years or peace
National treasures. Who would you choose?

