Momentum is the main investor 340K in Focaldata formed 2017, who produced a widely publicised "poll" saying 102 constituencies had changed to Remain from Leave. The method used was a new computerised modelling analysis system, using old data from several sources, that must raise questions. It produced the report for "campaigning against Brexit, and the anti-racist Hope Not Hate group".
Maisie the Guardian Link shows that this Poll was carried out by computer modelling using a variety of source data from UGove and Office for National Statistics amongst others. This is not a conventional or tested method of achieving reliable stats. There are two other major concerns regarding the independence of the Modelling company Focaldate are that it's funding comes from one main investor, that investor is MOMENTUM to the tune of 340K. They are based in as they state "the European Union" and were formed in 2017. This has to suggest caution in accepting any of these results on a number of levels.
It combined the polling with detailed census information and data from the Office for National Statistics. The study was jointly commissioned by Best for Britain, which is campaigning against Brexit, and the anti-racist Hope Not Hate group.
www.theguardian.com/politics/2018/aug/11/more-than-100-pro-leave-constituencies-switch-to-remain?CMP=Share_iOSApp_Other
Total Funding Amount
£340K
CB Rank (Company)
25,068
Focaldata
Marketing Intelligence 2.0
London, England, United Kingdom
Categories
Consumer, Consumer Research, Market Research, Predictive Analytics
Headquarters Regions
European Union (EU)
Founded Date
2017
Founders
Aidan Russell, Calvin Dudek, Justin Ibbett
Operating Status
Active
Last Funding Type
Non-equity Assistance
Number of Employees
1-10
Company Type
For Profit
Website
www.focaldata.com/
This is how they describe themselves:
Here at focaldata, we're all about helping clients enjoy more effective marketing, all the way from efficient resource allocation and effective campaigns to enhanced ROI. And the key to this effectiveness is our very own self-service consumer intelligence platform, as it bypasses all those hurdles that traditional market research sets up.
Siftery
ACTIVE PRODUCTS
PRODUCTS TIMELINE
Total Products Active 55
Total Product Changes 10.5%
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Funding Rounds
Number of Funding Rounds
2
Total Funding Amount
£340K
Which funding types raised the most money?
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How much funding has this organization raised over time?
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Announced Date
Transaction Name
Number of Investors
Money Raised
Lead Investors
Jan 28, 2018
Non Equity Assistance - Focaldata
—
£340K
—
Jan 15, 2018
Non Equity Assistance - Focaldata
1
Investors
Number of Investors
1
Which investors participated in the most funding rounds?
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Investor Name
Lead Investor
Funding Round
Partners
Momentum London
Non Equity Assistance - Focaldata
www.crunchbase.com/organization/focaldata#section-funding-rounds