JillyJosie2
Maybee your question is an interesting one with which I agree, horses are an expensive hobby and the horse lobby is very myopic about them! Where I live a great hoo ha is being kicked up about access to shared paths by horsey people who like to portray themselves as disadvantaged!
I used to ride and have spent time in the horse world, there is a lot of cruelty both intended and as a result of the needs of the horse which were not anticipated before it was acquired.
As to whips and horse racing, there are controls on how the whip can be used (never used to be) and jockeys are often punished for overuse of the whip. However, the jockey is doing a job, the owner expects to win and the trainer is frightened the if the horse doesn't win, the owner and horse will go elsewhere. The punters only care about their bet!
I can think of horse shows where a reluctant horse is 'assisted' to load into a horse box or trailer with a broom 'up its backside' much to the chortling of the horsey lookers on. If you interfere and protest you are a 'townie' or a 'tree hugger'. It's a mean world, poor old horses.
Yes, horse ownership can be an expensive hobby but lots of people would rather spend their hard earned money on their horse rather than on holidays, cars and meals out etc, so please don't assume that all horse owners are well off.
Perhaps I'm fortunate but I don't see a lot of cruelty, I do see a lack of knowledge from time to time but all the riders I know would never willingly hurt their horse. Many take more care with their horses than they do with themselves.
The use of whips, spurs, tightness of nosebands etc are much better regulated now and the various sport bodies like BE, BD and BS are constantly updating their rules to protect the horse, just as racing has done with regard to use of the whip, which is now designed to make a noise rather than inflict pain. FWIW I always ride with spurs and a long whip, not to punish the horse but to refine the aids. TBH I've always found a horse who wants to work for his rider is a much nicer than one that a rider tries to force by inflicting pain.
With regard to using a broom to encourage a reluctant loader I can only add, having broken down on a busy A road, traffic had been stopped in both directions to enable me to load our eventer into the rescue lorry so mine could be taken to the garage to be repaired. He'd never refused to load but the combination of having stood around on a lorry for hours waiting for recovery, a different rear facing 3.5 ton lorry which he was unfamiliar with and the whole experience of being transferred with police and lights and loads of traffic, he did what a lot of horses would do. He planted, 600kg of horse not wanting to go anywhere especially not on a strange lorry. Fortunately the application of a few bristles up his bottom got him thinking forward and he loaded. I very much doubt he was traumatised by the experience whereas I needed a stiff gin when I got home!