Asda / George / Unicef
Like many of our customers and colleagues, we have been shocked by the Russian invasion of Ukraine. We’re thinking of everyone affected by the crisis – and we want to help. So, we’re donating a £1m package to support Ukrainian families displaced across Europe and the UK. We are also removing products that originate from Russia from our stores and from Asda.com.
The supermarket is providing immediate support for families forced to leave their homes in the aftermath of the Russian invasion and long-term support for Ukrainian refugees that arrive in the UK.
Here’s where it’s going:
• Pledging £100k in Asda Foundation support to national UK-based refugee support groups.
• Making Asda Foundation grants of up to £580k available to support local and grass-roots refugee groups across the UK.
• A £250k corporate donation to UNICEF to support their efforts, including the setup of a Blue Dot centre, providing a safe space for up to 5,000 children and families on the move and emergency water and hygiene kits to be deployed on the ground.
• Essential supplies including George clothing, nappies, toiletries, period products and food delivered by Asda logistics partners to a supplier site in Poland for onward distribution in Ukraine.
We’ll also help customers and colleagues to donate in store and online, to provide meaningful and practical support at home and across Europe.
We stand with Ukraine.
Good Morning Friday 8th May 2026
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