Current govt needs to communicate that they are just a middle of the road, finding a practical route type of crew.
Well, they aren't middle of the road and cannot be because they don't have any 'middle of the roaders' in government posts. They are led by the far right wing which Sunak depends on to stay as PM.
They can do absolutely nothing about the things which really concern most of the electorate; polluted waterways, inefficient and expensive railways, shortage of police, huge delays to trials in the criminal justice system, crumbling schools and shortage of teachers and support workers, NHS on its knees and barely coping, lack of social care workers, prices still rising, high mortgage and rental rates... All the things that people really care about in their daily lives - while Sunak is pratting on about Rwanda....