From today’s Telegraph:
“The bad news for Labour and the Tories is that he could be about to take his career to the next level if, as has been rumoured, Reform UK is given the biggest ever donation to any UK political party.
Elon Musk is reportedly considering giving Reform up to $100 million, or around £79 million, after cementing a friendship with Farage at Donald Trump’s Mar-a-Lago home in Florida.
It goes without saying that any donation even approaching that size would be transformative for Reform, which remains a fledgling party lacking the manpower and apparatus of the established players.
It was the great good fortune of the Conservative Party, and to a lesser extent Labour, that Reform’s 4.1 million votes were spread too evenly to translate into many parliamentary seats in this year’s general election. Reform averaged just one seat in Parliament for every 823,000 people who voted for them, after an inevitably broad brush approach to campaigning, whereas the Lib Dems, with their vast knowledge of electioneering tricks of the trade, bagged a seat for every 49,000 votes and the Tories one seat for every 56,000 votes.
The nightmare scenario for all three mainstream parties is that Reform gets its act together before the next election, builds a nationwide party machine, beefs up and professionalises its full-time staff and has the sort of money to equal or even outdo the other parties’ advertising spend.
What, though, would Reform do with an injection of funds from Musk?
Veterans of previous UK elections say that data – something Musk knows more than a little about – is the key weapon in 21st-century campaigning, and this is where Reform could make up the most ground on the other parties.
By buying existing databases from credit companies Reform would be able to build a demographic map of the UK. They could then commission polls to build up a picture of what issues matter most to people from different demographics, and then cross reference the two in order to work out that people living in area X care most about issue Y.
The next stage would be to test out dozens of different messages on target audiences to find out which ones hit home most effectively. Advertising and messaging can then be directed very specifically to appeal to the right audience in the right area.“