All any ordinary person can do is to take small steps and hope that others follow.
The global economy has evolved to such an extent that, short of going to live in the woods, we cannot help but be part of it. I may loathe the way that the water industry has evolved to prioritise shareholders but I still need it to supply me with fresh water and deal with my waste.
It’s easy to not use many of the brands you name. Nobody needs Meta or Musk apps or fast food outlets or streaming channels.
But many services now are digital by default so, unless we are to self-exclude we do need some form of digital device and the ability to buy essential goods when local supply isn’t an option.
Good Morning Wednesday 6th May 2026
“We are killing like we haven’t killed since 1967”
