From the Guardian, Wed 5 March 2025. (and this is the not the first scam using faked footage of Martin Lewis to advertise money-making schemes to be published)
" Deepfake videos and fictional news reports featuring the money expert Martin Lewis, the radio DJ Zoe Ball and the adventurer Ben Fogle were used to promote fraudulent cryptocurrency and other investment schemes. The scammers are understood to have still been contacting victims in recent weeks. "
Georgia-based group used deepfake videos and false news featuring Martin Lewis, Zoe Ball and Ben Fogle to promote fraudulent crypto schemes
"An organised network operating from the former Soviet state of Georgia has scammed thousands of savers from the UK, Europe and Canada out of $35m (Β£27m) after they fell for fake celebrity adverts on Facebook and Google that the government promised to outlaw three years ago."
"Deepfake videos and fictional news reports featuring the money expert Martin Lewis, the radio DJ Zoe Ball and the adventurer Ben Fogle were used to promote fraudulent cryptocurrency and other investment schemes. The scammers are understood to have still been contacting victims in recent weeks."
"UK citizens were the hardest hit, accounting for a third β about Β£9m β of the money taken."
"The fraud was exposed by a huge leak of scam call centre data to the Swedish public broadcaster SVT, which then shared the files with the Organized Crime and Corruption Reporting Project (OCCRP), the Guardian and other international reporting partners."
"The UK government has introduced a new set of laws aimed at protecting children and adults online. However, while the online safety act has been passed into law and scam posts could soon prompt fines, the sections relating to fraudulent advertising by organisations are not expected to become active until next year."
"Cases of authorised push payment (APP) fraud β when a victim is tricked into sending money directly from their account β rose by 12% to more than 230,000 in 2023, according to the most recent figures from the trade body UK Finance, although the total money lost dipped."
Simon Goodley, Zoe Wood, Pamela Duncan and Michael Goodier
Wed 5 Mar 2025 05.30 GMT