Cumbrianmale56
Doodledog
ITV is aimed at whomever will buy the advertised products, which vary across programmes. BBC has to make shows for all parts of its demographic too. It’s a fallacy that the ‘standard’ is higher - the difference is that the BBC doesn’t have to keep on the right side of conglomerates, so still has more intellectual freedom than commercial channels.
ITV's main advertisers seem to be online bingos. I wonder if a large part of their audience are sedentary women who sit in front of tat like Deal Or No Deal, and click away on their bingo games during the breaks.
A very quick Google suggests that online gambling is not the main source of advertising revenue for ITV. I think more men than women gamble, though. Sedentary or otherwise. I don't know whether 'tat like Deal or No Deal' is watched by more men than women, but rude comments about women are hardly appropriate on a predominantly female site.
