rowyn Burnham has been both an MP and a minister previously, he isn’t a hick from a backwater.
For you and anybody else who doesn’t know anything about him, here is a potted version of his political careeer from Wikipedia.
At the 2001 general election, he was elected as the MP for Leigh in Greater Manchester. Under Tony Blair and Gordon Brown, he held several government roles, including Culture Secretary, a role in which he launched the Hillsborough Independent Panel.
In 2009, he was promoted to Health Secretary, a role in which he responded to the swine flu pandemic and launched an independent inquiry into the Stafford Hospital scandal.
Following the 2010 general election, Burnham was a candidate in the Labour leadership election won by Ed Miliband, coming fourth out of five candidates.
From 2010 to 2015, he served as Shadow Education Secretary and Shadow Health Secretary under Miliband. Following the 2015 general election, Burnham contested the resulting Labour leadership election, and finished second behind Jeremy Corbyn.
From 2015 to 2016, Burnham served as Shadow Home Secretary under Corbyn.
After being selected as Labour's candidate for the new Greater Manchester Mayoralty, he stood down as an MP at the 2017 general election, won the 2017 mayoral election, and was re-elected in the 2021 and 2024 elections.