Advertising aimed at over 50s

I always think that one of the problems you get is that as people get older how they look varies more and more. Nobody confuses a new born and six month old baby or a 5 or 10 year old or 18 - 30 year old, there is a certain conformity of physical look, but by 40 some people are going grey, while others aren't. Some men are bald, others still have a luxuriant head of hair. Some women are getting saggy others aren't.

By the time your reach 50,60,70 it is almost impossible to use a person of an older age in an advert who will be either identifiable or aspirational to more than about 10% of your target audience. Currently we seem to appear in two forms, tall and slim with a luxuriant head of white hair, whitened teeth and tan leaping about (male and female) or crumpled old dear sitting all shrunken in an arm chair while improbably young daughter puts arm protectively around us. I find both repellent and do not remotely identify, look or act like either.

The other question I would like to ask is why do people only want to advertise disability aids, and funeral plans to us? Don't we buy food, cars, clothes, make-up, or any of the other ordinary everyday items bought by every other age group? Why do they only want to sell age specific items to us?

My teeth aren't too bad but my figure could do with a bit of realignment.

In mitigation I would like to say I hadn't examined her teeth at the time the comment was made .

Yes, and as GK says she looks real

Great teeth as well!

She does have a good figure - and now she's got a modelling career as well. Shows to go, never say never.

What a great figure she has Grannyknot .

I bet you she would have refused the bit of date slice I have just had with my cup of tea. In the past I would have eaten an enormous slab of cake, nowadays just a small slice will suffice. Pity it took me 60 odd years to be less greedy.

Yes! Well done for finding it. I didn't notice the plunge neckline, can't say I'd like that, but that's the photo in the ad campaign. She just looks so real.

Is it this one GrannyK [[ www.dailymail.co.uk/femail/article-2587897/Meet-62-year-old-swimsuit-model-TK-Maxx-plucks-real-shoppers-obscurity-star-new-campaign.htm]]l

I saw a fabulous ad (poster) portraying an older woman in a bathing suit in TK Maxx this morning. Wet hair slicked back, dripping wet, sand flecked face without a trace of make up, the picture shone with health and wellbeing.

I might try and find it online because there's an ad agency that knows what it's doing.

I'm glad it made you

Oh Grannyknot - your comment about your dental mishap just made me laugh so much I have snorted some gin and cranberry juice.

Oh, I'm with you now, DebnCreme!

I think it only goes at the top of this particular thread anyway Ana so it isn't a rule generally.

It says on the top of the thread: '...... This is not a place to post (or to ask for) comments on other products......' but I was just mucking about and showing off

Janerowena like your idea of the stamps towards the funeral plan, but feel I should get triple Tesco points if I bought myself one of their big packing cases that had contained Bacardi to carry me off in. It would have to be biodegradable though, the box not me.

We're allowed to name products and publications, aren't we?
It's never been a problem before...

xx

Okay Nonu but mainly because I stole your <emoticon> - and the consolation prize goes to Nonu

What about a consolation prize for moi, It is just AKA is faster off the mark, I was VERY nearly there

Oh gosh this just so unfair !!

first prize to Aka but now I am in danger of being deleted

I have never heard of it - which just goes to show what a brilliant job I am doing in staying away from advertising!

I do Yougov surveys - they must despair of me. I'm not sure why they even bother to include me actually. I occasionally get sent surveys for the over-50 housewife and I haven't a clue what they are talking about. Maybe I am the 'control'?

I am so good at ignoring adverts that I didn't even notice when my son's school used his photo in a full-page advert in the local paper.

YOURS!

O come on DEB you can"t leave us hanging, what is the mag?

Having a quick flick through all your replies I don't think many of you would want to read my favourite magazine:

My first is in yes but not in no.
My second is in shoe and also in toe.
My third is in up but won't bring you down.
The penultimate letter can be seen in a frown.
Bring it all together as a plural you see
And the word in it's entirety comes from me
Making it, of course - - - - -

Tried to keep from being deleted for advertising myself.

But should this concern be reading these replies - I never read this magazine to the end in order to miss the advertising for 'Over50's' - all the aforementioned insurances, stairlifts, walk in showers, etc. etc! so they are wasted on me and probably many others.