I have done survey but I REALLY don’t like being asked my income and I was asked to tick what matter to me and when I ticked what matter to me I was told the question wasn’t correct I find that is what is wrong no one care what matters to me.
Why does age have to be a factor ? The concept of gender is changing and becomimg outdated why is age still a major form of identity, like gender, it is a social construction.
I find adverts that are aimed at the over 50s very patronising, Helen Mirrin trying to convince me she uses an off the shelf brand, whatever . Age is often seen as a dirty word for example the plantur shampoo advert where they actually whisper the words over 40s like it’s something to be ashamed of. The assumption of marketing is that unless its incontinence pads, joint pain or funeral plans then there is no point in marketing to us, We don’t shop in New look , we don’t buy on line, we have no idea about technology we don’t work, we do not contribute and we do not matter. Well we have an aging population and we are major contributers and far more savvvy than given credit for .
I look around at young girls and many of them are very overweight , drinking heavily and smoking , self harming, full of Botox where does the assumption younger is more beautiful healthy come from?