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How to advertise to baby boomers
Our recent survey painted a bleak picture when it comes to the way brands advertise to the over 50s market. With 79% of respondents feeling patronised and stereotyped by companies, it's clear that they're missing the mark - by a wide margin. So, who's getting it right? And how can companies change the way they target this important segment? Here's what our survey revealed.
You can read the full results of our survey here, or a summary, here.
Want to keep up to date on our latest survey results? Sign up to Gransnet today.
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