How to advertise to baby boomers

Our recent survey painted a bleak picture when it comes to the way brands advertise to the over 50s market. With 79% of respondents feeling patronised and stereotyped by companies, it's clear that they're missing the mark - by a wide margin. So, who's getting it right? And how can companies change the way they target this important segment? Here's what our survey revealed.

marketing to over 50s