This is a concept defined in The Spectator this week.
new.spectator.co.uk/2015/10/i-invented-virtue-signalling-now-its-taking-over-the-world/
It is defined as: the way in which many people say or write things to indicate that they are virtuous. One of the examples given is of people who tell you that they hate the Daily Mail or UKIP or similar to indicate they are admirably non-racist, left-wing or open-minded. In this context I could say, 'I do not usually read The Spectator, but....' Thus indicating that I am not naturally right wing in my politics.
As the author points out, by virtue signalling the individual is saved the effort of actually having to do anything virtuous, signalling is enough to create the halo.
It is a fairly short and thought-provoking article. However its main raison d'etre is that it succinctly sums up a phenomena one has often recognised but not, until now, had a word for.
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