The trouble is magazines, television etc make possessions important. Some people feel these are a 'must have' in order to be accepted in society and it's true, that some people do look down on those who don't have the latest in whatever is fashionable and this encourages their children to do the same.
The result is people spend money they haven't got, for things they don't need and end up in debt rather than be happy. The countryside in many areas is no longer on our doorstep for us to enjoy - buildings have taken over and peer pressure has crept in; or has it always been there? If we all ignored the 'Joneses' and were proud of what we have, would we be able to influence the 'Joneses' in the long term? As I write this I see it as a mental health issue - why aren't we happy with what we have?
Whatever happened to saffron flour....?
Innocent question has left me depressed