I still think that the logic behind the choice for the adverts, however it is done, is poor. Just because I have bought a wardrobe it doesn't follow that I am interested in buying further wardrobes. It would be more sense to show me adverts for coat hangers, carpets and decorating materials on the basis that I may be refurbishing a room and that I am known to have bought curtain fabric and curtain rails online before. if I buy a book I do not have an immediate or any interest in buying the same book in different editions bindings or other languages but an analysis that most books I buy are second hand and most were published before 1950 might enable them to suggest second hand book shops near me or specialist book sellers I may be interested in
I think the logic behind the algorithms drawn up by Google and their like to show people adverts for things they think they might be interested in based on the last thing they bought online, is so pointless that they might as well not bother.
And as for the idea I would even look at anything headed 'people who bought x book also bought........'. or be 'inspired' to buy a second wardrobe having just bought one, well, words fail me.
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