adverts to be banned

Absolutely Soutra- a little of what you fancy does you good. I am absolutely sure we all agree on this.

Problem is, some kids' diet include a huge amount of hidden sugars, in cereals, drinks and so much more- and the risks are clear and well documented- and it does act like a drug, with the body needing more and more. Surely no one would deny this is a modern problem.

Sugar is 'the most dangerous drug of our time' and should come with smoking-style health warnings, says Dutch health chief

Paul van der Velpen, head of Amsterdam's health service, says sugar is a drug and its use should be discouraged because it is addictive
He says when people are eating fats and proteins they stop when they are full but if they are eating sugar they keep eating for longer
He suggests sugar should be taxed and regulated like alcohol and tobacco

Just like Janea said.

I don't understand how it can be a drug. I agree it's bad for you in excess, but a drug?

Because it is very addictive, and the body and the brain crave forever more- just like a drug.

Too much oxygen can lead to brain damage, lung damage, blindness and ultimately death...do we stop breathing! There is far too much scaremongering with regard to food and too many gullible people who are drawn into these fads.
Advertising food items can encourage purchases of fast foods, however obesity is a far more complex syndrome to be attributable purely to eating junk food. Our lifestyles have changed immeasurably in the last fifty years.

I would ban payday loans, gambling ads and no win no fee solicitors for starters

granjura, not everyone has a sweet tooth. I can only eat a small piece of chocolate and rarely ate sweets as a child. I am more likely to over indulge with a bacon sandwich.

Do people really crave sugar like alcohol or nicotine?

As the little girl was also show doing karate she was obviously being reasonably active and it looked a very normal size cornet.
It was very hot yesterday afternoon, GS1 spent half an hour after school running about like a maniac and I bought us both an ice cream on the way home and didn't feel a bit guilty!

As I first observed, think Jocelyne WAS 'aving a laff, but on here, who knows?merlot I DID over indulge last night with a bacon sandwich in fact, lean bacon with fried tomatoes in a freshly cooked baguette, SLURP!

Later on I further over indulged in half a box of Maltesers. It was one of those nights.

Should I phone for the ambulance now, or leave it until later?

There is an ad in today's paper, spread over two half-pages, showing the little girl with a very large ice-cream with a 99 stuck in it and covered in sprinkles and unappetising looking red syrup, so I think that is what Jocelyne was referring to, not the video.

What puzzles me is why the advert makers and Nat West think that a picture of a little girl about to eat a large ice-cream is going to make anyone open a Nat-West account just so they can get an app on their smartphone that will enable them to get money out of cash machines without the bother of getting their debit card out of their handbag.

Or why this would make a child think their mother was 'magic'.

Yuk.

Well, yes, your'e right, this is a different question, but I often think that about ads 'this is hardly going to make anyone buy it' factor.You wonder who comes up with these crazy ideas sometimes.

the Utterley Buttery one...cartoon kids making toast for mummy n daddy...but mummy n daddy are busy! doing something else when kiddies take breakfast up!! is there really any need to bring sex into a "butter" advert!

and a new one where the dad is frying some bacon, he makes bacon butty for teenager...teenager walks down half asleep taking plate from dad and not a word of thanks! tut!!

I like that sweet red syrup. And sprinkles.

It's not a different question. The ad is still perfectly reasonable.