Danger here of losing sense of perspective, seeing a child with an ice cream is not going to make everyone rush out to buy one and subsequently become obese, any more than seeing a black horse running (Lloyds Bank) is going to make everyone rush out to book riding lessons.
I agree with you jocelyne I think sugar is at least as harmful as alcohol,and possibly even tobacco, and we wouldn't encourage children smoke and drink. Just my personal view of course.
If I was banning anything, it'd be those adverts for gambling that come on during any sports type tv show. And, even gambling adverts that come on at any time.
This could be a stand-alone section I fear. I am very angry with NatWest the bank for their latest advert featuring a large picture of a lovely little girl holding a huge ice-cream covered with syrup and sugar etc..Is this in line with all the health recommendations and the obesity problem ? of course not. We do not need this type of adverts, it is like advertising tobacco or alcohol, should be banned. What do you think ?