Some folks are determined not to accept it's possible to oppress others to the extent they name change to fit the dominant culture.
Take away someone's name, and you remove part of their identity. It used to happen in workplaces/workhouses/slave plantations. It happened in children's homes and foster placements until relatively recently. Children with names from their countries of origin were re-named Tracey or Jason, overnight.
Our parents gift us life, and choose a name carefully. We may not all approve of the parents choice of name, but that's the gift they give their child. It's just wrong to take that away from them, or to create a culture within which someone will name change to make life easier for customers, and has nothing to do with Different Strokes.