I have not bought a child's age card for a long time. I wanted birthday cards for boy and girl twins. I wanted a 3 on the front and suppose I vaguely thought of an animal or a story book character.
What I found was a split into pink or blue and very definite stereotypes. I found a nice Mickey Mouse one, but when opened it was the 'birthday boy'- I assume that a girl must have had to have Minnie Mouse.
I went to 6 card shops and eventually found two that could be for either.
It isn't just children. It is easy to find the Mother's Day cards- just look for the pink display.
When did this happen?- I don't remember it being so pronounced.
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