Exactly Flickeyb all the science-y things they say are very annoying like: "in tests 8/10 women noticed improved *** "
Perfect punctuation for the use of the expletive on GN I think Elegran
As Ben Goldacre pointed out in Bad Science the cosmetic industry is full of this science-y *** and never shares the results of any actual research. They are very lightly regulated - as long as their products are not toxic or contaminated they get away with claiming all kinds of things.
e.g. you are not allowed to claim that a food product is "healthy" unless there is a significant body of scientific evidence to back that claim. Whereas they can claim that a beauty product is "rejuvenating for your skin" etc etc etc and nobody cares.
I don't think they are "admen" any more - our niece works in the industry - lots of young female arts graduates.
It might have been ad ad for Elvive "fibrology" - with its "patented technology"
Maybe they mean "You hair deteriorates from root to tip so you really need to put our product on it granny." - but they are trying to hard not to sound negative that they came up with "matures"
Water Pollution -“ A National Disgrace”? A case for renationalisation?
Is it me or am I getting mixed messages