advertising nonsense "your hair matures from root to tip"

Exactly Flickeyb all the science-y things they say are very annoying like: "in tests 8/10 women noticed improved *** "
Perfect punctuation for the use of the expletive on GN I think Elegran
As Ben Goldacre pointed out in Bad Science the cosmetic industry is full of this science-y *** and never shares the results of any actual research. They are very lightly regulated - as long as their products are not toxic or contaminated they get away with claiming all kinds of things.
e.g. you are not allowed to claim that a food product is "healthy" unless there is a significant body of scientific evidence to back that claim. Whereas they can claim that a beauty product is "rejuvenating for your skin" etc etc etc and nobody cares.
I don't think they are "admen" any more - our niece works in the industry - lots of young female arts graduates.
It might have been ad ad for Elvive "fibrology" - with its "patented technology"
Maybe they mean "You hair deteriorates from root to tip so you really need to put our product on it granny." - but they are trying to hard not to sound negative that they came up with "matures"

If not wigs!

Don't tell me that those hair models in the ads are really tossing their own manes! They all wear extensions so that they can change style from day to day.

Yes, that's a silly assumption! The only incomprehensible thing is that they expect us to actually buy the stuff they're advertising.

Ooooooh nice. ****** useful!

By accident I have discovered how to do something that has baffled posters for some time - post more that two *s at a time. Put two dashes before and after them, as though you are doing a strikethrough. The result is that the *s are underlined. ****

It is not that we poor little old Englanders find it incomprehensible, it is that we can tell that it is a load of **** cobblers. I imagine people in other lands think the same.

Apparently, according to someone I know in Advertising, so many ads are made for the international market to save money, hence the incomprehensible nature of many of them to poor little old englanders.

Yes - same with Cheryl Cole (as was!).

I hate that ad for home hair dye that Davina thingy does. If she dyes her own hair then I'm a Dutchman (as my Mum used to say).

It's impossible to absorb most beauty products through the skin. If we were that porous having a bath would turn us into gloopy jellyfish-like objects!
Equally absorbing just about anything else!
Beauty products just soften or whatever the outermost skin layer.

I hate all those cod-science adverts whether for hair products, make-up of skincare products. You know 'Our product contains unique fruit-loopery specially developed by our scientists to ensure your skin/hair/lipstick/ nourishes and nurtures you all day long'. Frankly, if its nourishment I need, I prefer to absorb it through my mouth (interior)

I recognise the ads you're talking about, NannyGoat and Loopy, but I have no idea what shampoos they're trying to sell!

Mind you, I find that with a lot of ads...

I agree glammanana
Any advert too with that Nicola whatsit (Lewis Hamilton's ex) puts me off completely, my blood pressure shoots up.....
As for shampoo ad which appears to have orgasmic side effects !

NannyGoat I used that stupid shampoo and my hair came out like an oil slick it was horrendous, shampoo and conditioner straight in the bin and back to John Frieda for me.

The hair advert I hate is where that girl with long dark hair says something like 'before it was meh, now it's hellllooooo' Utter stupidity and don't get me started on the Boots advert with the stupid be a sexy lady song..... grrrrrr

Perhaps the ends of our hair are now vintage??

Even a vintage port can eventually go vinegary and unpalatable (not you of course, Pompa)

I like to think of my self as a vintage port, maturing with age, getting richer, sweeter and more desirable .
( If advertisers can talk a load of B***********s, so can I )

So Elegran we ripen with age, like Cheddar cheese
And eventually go mouldy .......

Of course, nothing is and no-one is supposed to be OLD these days. Mature is the word.

Maybe the scientists they consulted said that each hair grows from the rootbase, so the tip gets more mature as the hair grows longer. Being admen they interpreted that fact into "your hair matures from root to tip" which is rubbish.

Perhaps we should all demand to get the base of our hair cut off, not the split ends at the tip?

I rarely see ads nowadays. That is the time I make coffee, go to the loo, decide to find a piece of fruit, feed the cat etc. It would appear that I am not missing much.

Poppycock plain & simple- must think we're very gullible!

How completely daft. Apart from the root, hair is dead.