No NanKate, I don't think you're a prude at all. I feel the same as you, there is no need for it. Sadly though, its seems the 'norm' these days to many people.
I watched the program you referred to once when I owned a tv, that was enough, I found it to be a load of nonsense anyway.
I no longer have a tv & don't miss it one bit. I have my laptop & have a much better choice of things to watch & learn. Even when I had cable tv it was hard to find a decent program, most of it was garbage. I have also learnt alot about what is really going on in the world, rather than what the mainstream biased tv news programs feed us.
I know I've gone off the topic a bit but you obviously are a decent lady with morals & we shouldn't have to listen to inappropriate language, especially, as you pointed out, on a day time programme, its totally unnecessary. Maybe try listening to the radio instead 