Simplest gifts give the greatest pleasure, I find. I bought two mugs with recipes on them for making cakes in the microwave. Cue mass adjournment of all GC to the kitchen to try it out. GS2(11), an excitable child, was happiest doing a 3D jigsaw of the Eiffel Tower, with me, sorting out the numbered pieces for him. I could no more put the pieces together than build the real thing, but he is brilliant at this type of activity. So I would agree that elaborate gifts probably have more to do with the parents' egos or, parental guilt over not being able to give enough time to their kids. Sadly, time is the present some parents can't spare.