Agus it is being applied in some secondary schools as well and the pupils have welcomed it.
There's a lot of "it wasn't like that in my day" on here. I think people have short memories. Even the uniform in my grammar school had levels of poshness. You could tell the most expensive version, it was a slight shade darker, then there was the cheaper shop bought, and the poorest amongst us had hand knitted jumpers.
I suppose if what you want children to aspire to is who can buy the best tat it may spur some of them on. Personally I will stick with them pursuing their aims and dreams, and making the best of their skills and talents, which may, or may not, be financially rewarding.