To ask you to please help with my university project?

I don't believe you can counter the effects of natural ageing with protein.

Bodybuilders and the like are not usually in their 70s/80s/90. Might work for younger people but not for oldies.

Thanks for all your replies. I completely understand your skepticism, and I also avoid processed foods. There is supporting research, but nutrition is notoriously complex, and no one can really say whether eating a particular food can definitely solve any medical issue. It’s just not that simple. But we hope to produce work which can contribute to the debate. And our product will be completely natural with no added sugar, and as little fat as we can.

Done.

Filled in . Interesting theory.

But will you claim that it helps sarcopaenia?

Interesting - but isn’t the point of ice cream that it’s a luxury treat full of cream and sugar?

Gone girl We have research which shows a statistically significant reduction in muscle loss in adults following a higher protein diet. Our product will contribute towards increasing daily protein intake.

I have read the opposite. And I have read quite a lot about it.

The online survey is reaching the upper limit of allowed responses (thank you all so much). If you would like to take part but get an error message, please let me know and I will dm a written copy to you.

Done

Done.

Done. It’s still working, NannaBanana.

Done - could also aid healing in post surgical care where loss of appetite can lead to protein deficiency. Sometimes a ‘treat’ might go down easily

I've just done the survey.
I don't eat ice cream or frozen yoghurt but I have read recently several articles suggesting that older people should eat more protein to counteract muscle loss, maintain strength & prevent falls.
I do Pilates to try & maintain muscle mass & strength & am trying to increase my protein intake but would prefer to do it by eating 'normal' food & not supplements like body builders do.

I have answered your survey but I don't think you thought hard enough about the questions. I, for example, buy ice cream/frozen desserts for my grandchildren but neither Mr absent nor I actually eat them.

Done - good luck with your project and please keep us updated on progress - this is a very real problem for many GNetters

I’ve filled in the survey but like absent I don’t eat the ice cream I buy.

Done

I did it too but I'm really not interested in frozen desserts. Instead of trying to develop a product how about developing a guide to avoidance of muscle loss? We all know bits and pieces of stuff we should know but it would be more helpful to have a good guide to healthy eating to avoid bone and muscle loss in ageing.

Done the survey but like most others do not fill my freezer with frozen desserts, prefer to eat a varied diet with everything in moderation.

Done but only have ice cream in freezer not other frozen desserts.

My answers indicated that, although, I am very aware and interested in what I eat. I wouldn’t seek out an ‘enhanced’ food.
Like many of you I eat a good and healthy diet and avoid ready made food that contains ingredients that I either think are unnecessary or damaging to the environment or my body.

Done!

Good Luck

I’m so very grateful for all responses, even if you feel you would not be interested in the product, as this helps us to refine our market.

I would be very interested to see any research or links you have read, whether supporting our theory or against. Gonegirl?

As I say at this point it’s an academic exercise as our degree is for industry professionals working in product development.

However, I would love the conversation to continue as using diet to avoid problems or improve health is my absolute passion.

I completely agree that the “gold standard” is to identify a personal diet of completely natural and ideally organic food for every individual, but we aren’t able to do that yet, and if we can provide a naturally enhanced food that is desirable and enjoyable, surely it’s better than nagging people to eat food they don’t really want, or cannot chew, or swallow?

NannaBanana, no, I can't find it online. I heard it very recently on BBC radio. It debunked the extra protein theory.

A well balanced diet, with adequate amounts of protein, combined with appropriate exercise is the only way to slow down muscle wasting. (That from NHS website)

If I were you I would not want to contribute to yet another, probably over-priced, "health food", marketed purely to make profits out of people who can ill afford it.

And I think it is likely you could end up with fat/fatter people.