To ask you to please help with my university project?

Done.

Done

The online survey is reaching the upper limit of allowed responses (thank you all so much). If you would like to take part but get an error message, please let me know and I will dm a written copy to you.

I have read the opposite. And I have read quite a lot about it.

Gone girl We have research which shows a statistically significant reduction in muscle loss in adults following a higher protein diet. Our product will contribute towards increasing daily protein intake.

Interesting - but isn’t the point of ice cream that it’s a luxury treat full of cream and sugar?

But will you claim that it helps sarcopaenia?

Filled in . Interesting theory.

Done.

Thanks for all your replies. I completely understand your skepticism, and I also avoid processed foods. There is supporting research, but nutrition is notoriously complex, and no one can really say whether eating a particular food can definitely solve any medical issue. It’s just not that simple. But we hope to produce work which can contribute to the debate. And our product will be completely natural with no added sugar, and as little fat as we can.

I don't believe you can counter the effects of natural ageing with protein.

Bodybuilders and the like are not usually in their 70s/80s/90. Might work for younger people but not for oldies.

I just did it. I wouldn’t be very inclined to buy a frozen dessert with extra protein. I have a few types of ice cream I buy as an occasional treat. Otherwise we buy very little processed food.
I am aware of the importance of protein in diet and eat plenty of cheese, eggs, meat and fish. Not concerned about fat or red meat- everything in moderation.
However, I may not be typical, so good luck with product development.!

Done

Done .

Done. Would be interesting to try this product if and when it becomes available.

Done

Oh, thank you so much. The idea is to create a product that contains protein, which contributes to muscle building. Body builders eat a high protein diet to build their muscles, so the idea is that as we age, more protein is important. But many of us are reducing red meat in their diet, and older people find it more difficult to chew swallow and digest meat. So we want to make it fun and enjoyable to increase protein! Thanks again to all respondents.

Sorry - desserts not the tundra.

Completed. Very curious to learn the connection between frozen deserts and muscle loss.

Done.

Done!

Done it

Completed. ?. Good luck with your Masters.

I've done it.

I’ve done it