To think the job of supermarkets is to sell groceries?

Black Lives Matter is a newish thing.

Black History Month is not.

There is a current drive for UK education to be more inclusive of all aspects of British History. Not just the successful or sanitised bits.

I see poppies in supermarkets, Pudsey Bear and good, now Black HISTORY Month (not black lives matter).

It's inclusivity.

I agree janeainsworth I think this is a somewhat different thing from supporting a charity more of a political statement. The last sentence doesn't sit well with me.

I would be very interested in sainsburys management structure, I wonder how well represented BAME people are in that structure. I tend to think statements like that are very easy to produce, it's the work behind the scenes that is more difficult.

I’m confused. Tweet talks about Black history month. Is that the same as Black lives matter ?

Message withdrawn at poster's request.

So anyone supporting a cause or raiding money for a good cause is automatically Virtue signalling ?
Supermarkets must just sell groceries?
Schools must just educate .?
Choirs must just sing ?

Supermarkets have always supported lots of different events and charities.

If their support of the Black Lives Matter offends people then the supermarket is being proactive in reminding customers they may choose to shop elsewhere.

Why do you think they shouldn't have pointed this out?

Snap gagajo

Do you feel the same about supermarkets supporting Comic Relief and Children in Need?

Not sure why this upsets you ? It doesn’t affect you being able to buy your groceries but As they say, you can always shop elsewhere.
Good for Sainsbury’s standing up to be counted,

Good for Sainsbury's. We need more public recognition, wherever it comes from.