I'm in two minds about this.
Should it - or does it - matter if people start their Christmas early? November is sometimes a dismal and grey month and the twinkling lights on a dark and dank evening are quite cheering.
On the other hand, my own feeling is that Christmas has become rather fetishised and has lost some of its 'magic' and - for want of a better word - 'specialness' through excessive consumerism. Some of the stuff on offer is, it has to be said, just cheap, plastic 'tat'... badly designed and manufactured 'Santas', blow-up reindeer figurines, nylon Santa hats that start to fall apart within a couple of hours of wear, etc, etc. Supermarket staff walking around adorned with festive bits of apparel attached to their uniforms, badly recorded Christmas songs scratchily echoing through the loudspeakers, whilst they cram more and more 'stuff' on to the shelves. It feels more like a big commercial jamboree where we are encouraged to spend and spend to make Christmas 'happen'. We spend inordinate amounts of money on 'main' presents, stocking fillers, 'extra' presents, and now, apparently, 'Christmas Eve' presents.
I just feel - and this is entirely personal and subjective - that the simple act of giving and receiving gifts and enjoying quality time with family and friends, has been submerged by the frenetic and extended build up to those two special days - Christmas and Boxing Day.
But maybe I'm completely wrong - the way we live and work has changed, and maybe this is all just simply a part of that change.
I'm an atheist so Christmas has no religious meaning for me - though I do always watch Midnight Mass on BBC TV... it's an oasis of calm.