OP you're not the only one who finds this irritating. I was looking for a leather phone case recently, and the number of items marked as leather after a Google search, which having read the small print I discovered not to be genuine leather, was beyond a joke. There was one on Ebay that I looked at, there was absolutely NOTHING to indicate that it was PU or vegan or faux, it clearly stated 'genuine leather', but the price told me that this wasn't true. In the end, I made contact with the 'Seller', who confirmed that the product was faux leather! I wonder just how many they've sold to unsuspecting people who thought they were getting a bargain, only to have to replace it within a few months, when the surface of the 'leather', began to crack and fall off.