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AIBU

M&S miserable models in adverts / emails

(62 Posts)
Von58 Thu 05-Feb-26 15:13:42

I just sent this email to M&S retail customer services. For other "rebels with a sparks card" -what do you think? Here's the email............
Hello Team
I just had an email to advertise denim - apparently everyone is obsessed with it and it's selling out. It may be useful to know that I'm not tempted to buy denim modelled buy really angry and depressed looking women. The first model photo in the email advert shows a miserable angry looking girl with her legs wide open.
The Outfit Makers photo looks like a woman who looks like she has just had an argument and is sulking.
The green jacket woman also looks angry.
But wait - it's the same model.
These beautiful models with amazing figures should not look like they are in a foul mood and want to kill you.
Please choose happier models that look more like an average woman.
Oh and by the way - yes I'm an older woman but have just bought some nice size 10 straight leg jeans from M&S but this advert would not have tempted me to do so.
I hope this feedback helps a bit.
Could you please let me know that this feedback has been passed on the appropriate team?

JamesandJon33 Sat 07-Feb-26 15:31:11

Man spread

Basgetti Sat 07-Feb-26 15:26:47

Littleannie

I posted a while ago about models sitting with their legs wide open. Most people who replied didn't think it was a problem. I think it looks terrible, I must be old fashioned.

People complain about men who sit like it on public transport (rightly so).

JamesandJon33 Sat 07-Feb-26 15:25:02

Just had an email from M&S to say James Nelson Joyce was back. Not that I knew that he’d gone or where or even who he was. Another non smiler

Greciangirl Sat 07-Feb-26 15:10:36

I also detest models who lounge around so you can’t view the clothes properly.

I agree Mael 13. Very funny and on point.

I’ve also noticed that some models look angry. Yes.
But some look downright ugly.
B

GrannyGravy13 Sat 07-Feb-26 15:03:25

I disagree, they are following many of the latest trends and colours.

The nearest large M & S store is always busy and well stocked. I have purchased more this winter season from them than previous years.

Rainnsnow Sat 07-Feb-26 14:50:20

The advertisement has worked you remembered it due to the details. They want to sell products and we are all talking about them, I even looked at the products in depth. Smiling is out grimacing is in .

lizzypopbottle Sat 07-Feb-26 14:29:41

The spread legs pose always annoys me. I have never seen a woman of any age, in any social or business setting sitting in such a slovenly way. I wouldn't sit like that, even alone, at home! I might sit cross legged on the floor, in certain situations, suitably dressed, but not looking like a tart! If a man sits like those fashion photos, especially on public transport, we roll our eyes and call it man spreading.

Jojo1950 Sat 07-Feb-26 14:13:28

Do you think that they are told to look miserable? Representing the times we are living in under this government. I think a lot of the country is feeling pretty unhappy.

Quizzer Sat 07-Feb-26 14:09:22

I agree with that the M&S models are miserable. I don’t see that on other sites. M&S have simply got everything wrong in recent years. Poor sizing, boring designs and apparent disregard for popular fashion trends. I used to be a regular customer- not any more.

Babamaman Sat 07-Feb-26 14:05:11

I meant Popeye !? Sorry

Babamaman Sat 07-Feb-26 14:03:09

Makes them look like ‘Olive Oil’ from Poole! But I bet none of the models, advertising agency staff or photographers know who pope or olive oil is!
But if you saw the Olympics opening what weird cloned models in red, white & green suits that didn’t fit! And they were all flat chested?
Miserable must be the new look! Representing the miserable world we live in?

springishere Sat 07-Feb-26 14:01:01

What annoys me most is when a dress is described as "calf length". "Whose calf?" I asked them, but they didn't reply. I am 5 ft 1 inch, so it's not mine.

ExaltedWombat Sat 07-Feb-26 13:59:11

And all the pictures with a washed-out blue tint, like faded Kodachromes from the 1960s.

JdotJ Sat 07-Feb-26 13:55:24

mae13

The models scowl and look miserably crabby because they are starving. All they have to look forward to is an Oxo cube in hot water for lunch - anything above that and their agency will fire them.

🤣🤣🤣🤣🤣

eazybee Fri 06-Feb-26 18:51:30

Yes, GrannyGravy but you are of slight build. I used to wear wide legged trousers in the 70s when I was a size 10 but I don't think they were as wide then as they are now.

V3ra Fri 06-Feb-26 17:58:53

Von58

did they reply??

No! And it seems that at least some of the same issues remain.
I only buy underwear at M&S nowadays.

mae13 Fri 06-Feb-26 16:35:13

The models scowl and look miserably crabby because they are starving. All they have to look forward to is an Oxo cube in hot water for lunch - anything above that and their agency will fire them.

GrannyGravy13 Fri 06-Feb-26 16:12:18

eazybee

The model with her legs spread wide is adopting that pose because wide-legged trousers are not a flattering look for most women of average height and weight, which represents most M&S customers; they need tall very slim women to carry them off. The three pictures above show women wearing slim-legged jeans which are far more attractive for the average, common British shape.
As for the angry scowls, I do not understand them at all.

The black jeans are definitely wide leg, (I know because I have them)

I am 5’2” size 8/10/12 (depending on cut/style and make) despite loving my skinny and straight legged jeans I have embraced wide legged ones after some cajoling from DD and DiL’s.

They require a different stying to straight legged jeans or trousers. If the fit and length is right, you don’t need to be reed thin and 6 foot tall.

eazybee Fri 06-Feb-26 15:52:25

The model with her legs spread wide is adopting that pose because wide-legged trousers are not a flattering look for most women of average height and weight, which represents most M&S customers; they need tall very slim women to carry them off. The three pictures above show women wearing slim-legged jeans which are far more attractive for the average, common British shape.
As for the angry scowls, I do not understand them at all.

Fallingstar Fri 06-Feb-26 15:45:15

GrannyGravy13

Took seconds on M & S website to find multiple photos of jeans here are three, cannot see anything wrong personally

Oh GrannyGravy13 you are being far too sensible, we were enjoying the whole miserable and contorted model thingy.
🤣🤣

Tenko Fri 06-Feb-26 15:37:19

I don’t look at the models, I look at the clothes . I’m 5’2 and a 12 and I know the clothes will look very different on me . I tend to read through the reviews, which gives me a fair amount of info about the items .
TBH I don’t register the models pose or expressions .

GrannyGravy13 Fri 06-Feb-26 15:15:20

Took seconds on M & S website to find multiple photos of jeans here are three, cannot see anything wrong personally

Littleannie Fri 06-Feb-26 15:11:09

I posted a while ago about models sitting with their legs wide open. Most people who replied didn't think it was a problem. I think it looks terrible, I must be old fashioned.

Fallingstar Fri 06-Feb-26 15:01:34

Am not sure why these models and models on the catwalk are supposed to look as if they have lost a fiver and found 50p, or why they have to strike such ungainly and absurd postures. The weirdness detracts from the clothes. Neither LandsEnd or Cotton Traders resort to this.

Von58 Fri 06-Feb-26 14:27:03

Above question was to V3ra ( woops)