Gransnet forums

AIBU

M&S miserable models in adverts / emails

(62 Posts)
Von58 Thu 05-Feb-26 15:13:42

I just sent this email to M&S retail customer services. For other "rebels with a sparks card" -what do you think? Here's the email............
Hello Team
I just had an email to advertise denim - apparently everyone is obsessed with it and it's selling out. It may be useful to know that I'm not tempted to buy denim modelled buy really angry and depressed looking women. The first model photo in the email advert shows a miserable angry looking girl with her legs wide open.
The Outfit Makers photo looks like a woman who looks like she has just had an argument and is sulking.
The green jacket woman also looks angry.
But wait - it's the same model.
These beautiful models with amazing figures should not look like they are in a foul mood and want to kill you.
Please choose happier models that look more like an average woman.
Oh and by the way - yes I'm an older woman but have just bought some nice size 10 straight leg jeans from M&S but this advert would not have tempted me to do so.
I hope this feedback helps a bit.
Could you please let me know that this feedback has been passed on the appropriate team?

Primrose53 Sun 08-Feb-26 09:04:31

eazybee

The model with her legs spread wide is adopting that pose because wide-legged trousers are not a flattering look for most women of average height and weight, which represents most M&S customers; they need tall very slim women to carry them off. The three pictures above show women wearing slim-legged jeans which are far more attractive for the average, common British shape.
As for the angry scowls, I do not understand them at all.

Lily Allen and Ellie Goulding always have their photos taken with their legs wide open and scowling. Just ugly and they look like hookers.

Oreo Sun 08-Feb-26 08:43:43

A lot go through model agencies, they apply to them.

KKOB Sun 08-Feb-26 07:58:05

WithNobsOnIt

I think the days when models looked attractive and poised and knew haow to move and display clothes has long gone.

I often wonder where some of these so called models are recruited from.
Ordinairy run of the mill woen, waiting at bus stops?

It's where 'talent spotters' find the majority of them. If you look at the history of most of the top models they were spotted in the street, on a bus, in a shop etc.

KKOB Sun 08-Feb-26 07:55:30

Watch any of the fashion shows, TV adverts, magazines etc and the girls and boys always have such miserable faces. It's as if they don't like the clothes and have been forced to wear them. If only they'd smile, it might encourage more people to buy the product.

Nannan2 Sun 08-Feb-26 02:39:00

Yes we understand that MickeyD, but surely they would want them to at least look as though they're happy in the outfits they are wearing? We as customers are'nt going to be tempted to buy clothing that dont make those women look comfortable and happy in them.

Nannan2 Sun 08-Feb-26 02:33:31

Oh my word! These models look like they have just been told that they have to pay the company to allow them to model the clothes, not that they are getting paid to model.

MickyD Sun 08-Feb-26 00:07:14

That’s completely untrue. Models are not in control of the situation. They are told how to pose/look. The model is the end game not the director.

WithNobsOnIt Sat 07-Feb-26 23:17:07

I think the days when models looked attractive and poised and knew haow to move and display clothes has long gone.

I often wonder where some of these so called models are recruited from.
Ordinairy run of the mill woen, waiting at bus stops?

Allsorts Sat 07-Feb-26 19:42:51

I thought how miserable and thin the models were at M and S, it puts me off.

Summysoom Sat 07-Feb-26 19:31:02

I complained to Cefinn (now closed down) as their clothes were lovely but the models looked like they loathed the clothes and their job.
Same with Me &Em. Really love their clothes but gosh, the models are miserable.

Seabreeze Sat 07-Feb-26 19:29:00

So agree with you click etc click.

Wyllow3 Sat 07-Feb-26 18:30:27

Good news for short or very tall

You can buy some M and S dresses and skirts in petite and long length wise

Example see this page, some 2 lengths, some 3

www.marksandspencer.com/search?searchTerm=petite+dresses&filter=Categories%253DSC_Level_1_1

Alison333 Sat 07-Feb-26 17:50:55

I agree, many of the M & S models look miserable and there's some very odd looking poses so you can't actually see the clothes or how they hang.

I've stopped looking at the Zara website because the models really do look half-starved.

Wyllow3 Sat 07-Feb-26 17:37:11

Jalyn

I am in agreement with GrannyGravy13. I think that M&S has upped its game over the past couple of years and I have made a number of purchases this year, mainly jeans and jumpers. Mostly purchased online and collected instore. I usually order a couple of different sizes of the same item and return what is not needed or doesn't fit/suit me. I don't take much notice of the model's pose or facial expression. If I think it's something I may want, I click on the image and look at the subsequent images. I then read the product details and reviews before buying.

I only do online, collecting them from round the corner or returns, and I also buy 2 sizes often, nip into the next shop to try them on, nip back with the return item.

I also like - very much indeed - that if you come up with a difficult situation, you can still actually talk to them - gasp in person on the phone.

Wyllow3 Sat 07-Feb-26 17:33:38

Ooops, denim no blue background, but people are right about lengths, it would be good to match the excellent variety of trouser lengths M n S do
www.marksandspencer.com/denim-midi-skirt/p/clp23063622#intid=pid_pg1pip48g4r6c1%7Cprodflag_Just%20Arrived

GrannyGravy13 Sat 07-Feb-26 17:31:54

Oh and several pairs of gym leggings, tops and sweatshirts

GrannyGravy13 Sat 07-Feb-26 17:30:54

Oreo

GrannyGravy13

I disagree, they are following many of the latest trends and colours.

The nearest large M & S store is always busy and well stocked. I have purchased more this winter season from them than previous years.

Have you?
All I’ve seen are ridiculously short jumpers and cardies in muddy colours and very flimsy cheap materials in other clothes.Haven’t bought anything bar jeans.

I have brought several of the short jumpers, along with a short short sleeved cardigan. I am only 5’2” and they fit me perfectly.

Two pairs of wide legged jeans, shirts, underwear.

Jalyn Sat 07-Feb-26 17:30:25

I am in agreement with GrannyGravy13. I think that M&S has upped its game over the past couple of years and I have made a number of purchases this year, mainly jeans and jumpers. Mostly purchased online and collected instore. I usually order a couple of different sizes of the same item and return what is not needed or doesn't fit/suit me. I don't take much notice of the model's pose or facial expression. If I think it's something I may want, I click on the image and look at the subsequent images. I then read the product details and reviews before buying.

Wyllow3 Sat 07-Feb-26 17:30:05

re colour: I brought up this front page immediately: it appears the colour background is determined by the garment, just look, the denims are a blue, the browns (so many more browns this season) have a matching background.

www.marksandspencer.com/aog/home_1

Personally I have no problems with "the wide legged slump" - it's been a thing for so many years since images begun women should sit neatly legs together or nearly together, why shouldn't women slump wide legged?
(or of course in the past if you sit wide legged you must be sexually up for it or something, or at least transgressive, has been the assumption, time it was over?)

Oreo Sat 07-Feb-26 17:17:01

GrannyGravy13

I disagree, they are following many of the latest trends and colours.

The nearest large M & S store is always busy and well stocked. I have purchased more this winter season from them than previous years.

Have you?
All I’ve seen are ridiculously short jumpers and cardies in muddy colours and very flimsy cheap materials in other clothes.Haven’t bought anything bar jeans.

Oreo Sat 07-Feb-26 17:14:11

Babamaman

I meant Popeye !? Sorry

😂
I was wondering why Poole in Dorset came into the picture.

hamster58 Sat 07-Feb-26 17:12:01

I agree too. Awkward poses and you can’t see the clothes. Whoever sits like that? Not just M&S either, some models in magazines look like they’re aliens as they’re either wearing strange make up combinations or none, so devoid of colour or expression

MT62 Sat 07-Feb-26 16:43:29

Maybe they are miserable due to the horrible clothes they have to model

GrannyGravy13 Sat 07-Feb-26 15:48:32

downnotout

The ones that annoy me are the ones with the models sitting down or lying in scrunched up positions or with arms crossed over their bodies so that it's impossible to see the item they are supposed to be modelling.

When you go on to the M & S website, if you click on any item you are interested in you will be taken to a page where you can chose your size and put it in your basket, if you want to purchase it.

You can also see the garment from all angles it also gives you the dimensions (length etc)

downnotout Sat 07-Feb-26 15:41:30

The ones that annoy me are the ones with the models sitting down or lying in scrunched up positions or with arms crossed over their bodies so that it's impossible to see the item they are supposed to be modelling.