Some F&B paints have a quite chalky finish, we have so far used Cornforth White, in our bedroom, Joa's White in another and Elephant's Breath in one of my sons' old rooms, (who thinks up the names
clearly having a laugh. String in the kitchen. We are about to get the living room, hall and stair well repainted, but like a lot of decorators, ours isn't mad about F&B, particularly not the chalky finsih, says he thinks they are fine for NT properties where walls aren't touched, but not for the every day home. He did recommend another finish, can't remember and also suggested we might like to try and get some close matches in Dulux. I'm worried that brand won't have the effect I want though.