Yes, as DW Ashcombe says, legit businesses dealing with small value items have lost out. But it is worse than that. A friend's ex, living in Wales, sent several Christmas Cards to his sons in a packet, suitably marked to identify the contents. On arrival at the French address, the courier (an offshoot of state postal service la Poste) demanded 17 euros before releasing the packet. I have heard similar things about children's toys being sent to Belgium and being sent back by customs people. Any item not carrying a CE mark is illegal.
At the other end of the spectrum, I have this year bought a couple of expensive photography items from Amazon UK. They correctly deducted the VAT - and added a provisional sum to meet French TVA. Fair enough. In both cases, three months after the transaction, Amazon refunded the French element because France hadn't bothered to collect it from them! So I paid neither VAT, nor French TVA - result!