I think we are all aware that chocolate bars are becoming smaller, but today I discovered my incontinence pads are too!

Thank you for your suggestions I shall be trialling the cheaper brands for length and efficiency. Just very disappointing that everything even essentials are being shrunk in such an underhanded way

I find Aldi's ones excellent - Lidl not so good. Much cheaper than Always or Tena.

OP, have your tried supermarkets' own brands, also superdrug own brand.
may be better value.

I found the same with the washable liners that I buy. It annoys me as the difference in length is noticeable every time I hang the washing to dry in the bathroom. I wouldn't change the brand though, as I have been very pleased with them (Mama Designs).