TBH it doesn't look any different to one my MIL bought my DD back in the 80s, she bought it Debenhams if I remember rightly, that was battery operated barked, walked then got up on its hind legs. Yes she played with it but only in short bursts of 5 mins, This one is probably a bit more sophisticated. The age group that it is aimed at shouldn't really be on phones but that's another problem. If you are buying for anything older than 8years old I would not bother then probably more a girl thing than boy. You know your GC best if they are the type to like snuggling up with a fluffy toy but don't expect miracles.