Shock adverts (Barnardos campaign 1999)

horror - bad spelling. Soz

My first reaction to the picture shown was to want to howl in horrer, but I did read the article.

I think it was good thinking on behalf of the fundraisers. Many people would still have thought of Barnardos along the lines of the old orphanages. It was good to show people how they, in fact, endeavour to intervene in horrific family situations and thereby save the child from a future life of misery.

The ads seem to have got younger people donating. A wake-up call, with plain and straightforward information , was obviously needed.

Horrific though.