Do celebrity endorsements affect your buying decisions?

The ad that really used to make me mad was the hair colouring one with Davina McCall pretending to have a long telephone conversation with her mother. It was common knowledge that her mother was an alchoholic and they had had no contact for years. How stupid do they think people are?

I did once buy a ravioli tray because Rick Stein said it was one of the few things he'd bought that didn't end up in a drawer. But then it was something he knew about and he wasn't being paid to say it.

Nope!!

Those hair colourant ads with the likes of Cheryl Cole and Davina McCall make me laugh. As if they actually colour their hair at home using a packet dye....

* Movedalot* I'm the same , I often don't recognise the 'celebrities'. I think that perhaps the younger generations are swayed more easily by the celb. culture.

I don't think it affects me either way. I don't watch much commercial TV and when I do I tend not to watch the ads. I don't buy women's mags either and I simply don't notice the ones on my laptop. Probably wouldn't recognise that they are slebs either!

Oh gosh yes I totally agree about the over 50's insurance and dietary supplements. I can quite often be heard shouting at the television and when I know they have had a "face job" and they want me to use that face cream to look like them, my language occasionally gets a little fruity!!

I totally agree with you FlicketyB I really do not understand why advertising companies think that we are so fickle that we will buy "whatever" because some so called celeb says we should. Does anyone think that possibly the younger generation nowadays is more likely to be swayed by these "celebs"? Also were we the same when we were younger, or are we just older and possibly wiser now?

Yes, they put me off buying the product. I find the ones for Over 50's life insurance and dietary supplements particularly annoying.

The only endorsements that influence me are here, on Gransnet, because you are all real women (and men), and the endorsements are genuine.

I hope