Do celebrity endorsements affect your buying decisions?

The things Delia used to recommended years ago.....those little whisks, the silicone spatulas etc, where things she had bought and found useful - I certainly followed her lead. However, nowadays she's got a lot of named merchandise available which I have no interest in.

I did do a lot of research as well.

And he said he wanted them. (which clinched it)

And there has been a lot of hoo-ha about whether the Chief Scout should be putting his name to products.

I have just my grandson a knife recommended by Bear Grylls. And a multi-tool thingie. Also recommended by BG.

I'd buy anything Saint Delia recommended!

A celebrity endorsement is more likely to put me off than to encourage me to buy. Do they really expect us to believe that these people actually use the items/services they are endorsing?

Elegran!

What I hate is being manipulated into a decision by anyone or anything even one of my nearest and dearest who is not a celeb getting paid to recommend something. If I can smell persuasion I am more likely to act in the opposite way. I don't tell them that though, they might be cunning enough to apply pressure toward the opposite of what they want me to do . . .

sunseeker I wish you hadn't said that, I'm going with a friend this morning to help her choose a new laptop!

I'm quite the opposite, if I'm shopping and see something I like I just buy it! If it is something like a piece of equipment for the home, I find one I like and then tell DH who spends weeks finding the best buy. Ok, he enjoys doing that and I don't so it works for us.

One of our DSs has to see every pair of shoes in town before making a choice. One of my friends is worse than him about making any kind of decision but the worst is Ds's MiL who will walk around a store looking only at things that have been reduced, pick up things, try them on, keep holding them and letting me think she is going to buy them then put them back on the rack! I once took her to Birmingham for a whole days shopping and we spent all day in just House of Fraser!

Sorry, wandered off post again!

I do my own research and then decide whether to buy a product or not. No amount of 'sleb' endorsements would sway my choice.

'Celebrity' endorsements on television often start a discussion between DH and me on the lines of 'Who is that? Is it someone I should know?' And no, they don't influence me to buy, even when I know who the celebrity is. Also I have a problem remembering what product the commercial is for, even when I'm word perfect on the script!

I do possess a couple of items endorsed by Delia, but only noticed her name on the labels after I had bought them!

I have never bought anything because it was endorsed by some so called celeb., not even when I was younger. If you could see me when I am shopping you would understand why. I probably go back and look at something several times, check it out on the internet, ask questions of the assistant - and then more than likely decide not to buy!! I took 3 months to decide which laptop to buy - OK so I admit it - I am just miserly!

The best one at the moment is that Maks and Spencer think that I would buy something that Tracey Emin wears.

There is no way I am going to rush out and buy a xxx foot power booster thingy just because Judith Chalmers has endorsed it.

No!

I cannot think of anyone I know who buys because of celebrity endorsements. However, somebody must do market research to prove that it is worthwhile. Or do market research companies lie to the companies that pay them?

I too am much more likely to be influenced in a negative way by a so called 'celebrity'. Oddly enough I do not even have to dislike the person to be put off. I have discounted several products of late just because they were endorsed.

I don't think I've really thought about why I am so against endorsed goods, its quite a knee jerk thing....subconsciously I think I am realising how much of the product price must be tied up in the advertising etc. Either that or I'm just a nasty bigoted person!

done it again:

www.marksandspencer.com/Britain-E2-80-99s-Leading-Ladies-Preview-Womens/b/3147215031

Anything "endorsed" ie advertised by Parkinson or Vorderman in particular makes me want to run for the hills. Some people will do anything for money, even if they already have quite a lot of it.
AND
This makes me want to puke. I wonder how many other women - sorry "leading ladies" (more puking noises off, sorry) told them to buzz off with their offers of money and the honour of being photographed by Leibovitz.

http://www.marksandspencer.com/Britain-E2-80-99s-Leading-Ladies-Preview-Womens/b/3147215031

So why do they do it?

I can accept that some youngsters might buy something a celeb endorses, those whose ambition is to be famous and to be a celeb, but I do not thing the majority young people do, they are far too media savvy.

I must say that the only endorsement I take any notice of comes from someone close to me whose judgement I trust like DD or a friend, although I have at least one friend whose endorsements I would generally ignore because much as I like her she has a poor quality endorsement history!!

No

Absolutely not, especially as the models are all thin and I am most certainly not!!

I buy something because I like it and can afford it, not because some celeb says that I should.
I do not think that they are celebrities. To me they are actors and actresses, using the words loosely.

No way! Which is due to contempt in which I hold "celebrity culture!"