At first glance this offer only seems worthwhile if you want to take out or change your insurance but someone has made a bit of a error. You can get 2for1 movies for a year by spending only a couple of pounds.
Two days ago I got a quote for one day UK travel insurance. Didn't admit to any illnesses or anything that might increase the premium because I never intended to use it. I bought the policy that had the cheapest price...£2.70. Today my membership of the Meerkat Movies 2for1 scheme was confirmed (it takes 48 hours for them to be informed by the insurance company that you've bought a policy). I can use this membership any Tuesday or Wednesday for a whole year. The first time we use it we will save more than it cost.