It is defined as: the way in which many people say or write things to indicate that they are virtuous. One of the examples given is of people who tell you that they hate the Daily Mail or UKIP or similar to indicate they are admirably non-racist, left-wing or open-minded. In this context I could say, 'I do not usually read The Spectator, but....' Thus indicating that I am not naturally right wing in my politics.
As the author points out, by virtue signalling the individual is saved the effort of actually having to do anything virtuous, signalling is enough to create the halo.
It is a fairly short and thought-provoking article. However its main raison d'etre is that it succinctly sums up a phenomena one has often recognised but not, until now, had a word for.
Mild forms of virtue bidding wars have entered daily life. People now sometimes say to each other, ‘Have a great evening!’ These people are effortlessly showing themselves more generous and warm-hearted than those who only wish us a ‘good’ evening. I recently got an email wishing me a ‘fantastic’ evening. What next? ‘Ecstatic’? ‘Orgasmic’?
I watched James Bartholomew being interviewed on the Daily Politics prog. 4/11/15. I don't know how to give links but watch it if you are interested, not just the U Tube clip but his interview with Andrew Neil as well.
I actually think he makes an interesting point and I think the term he created 'Virtue Signalling' is simple to understand and applies to many situations, people I listen to and especially the world of media/PR/ politics/social media.
He is on the money for me and I don't find him at all presumptuous, merely stating an opinion and it's one I agree with.
smugupmanship That describes me because I won't read The Sun
And I repeated a bit of gossip this morning which I have now found is untrue, so I will have to retract that bit of gossip this evening Not feeling very virtuous atm
I don't think expressing concern over something bad that's happened is virtue signalling, jings. I think it's more criticising other people for their 'failings', mainly in political correctness.
Haven't read the article BUT this sort of generalisation concerns me if people take it seriously. In another thread I wrote about something I read in The Telegraph - what does that say about me? I 'buy' The Times whenever I go to Waitrose and wonder what anyone who saw (and it's not just me who looks at other people's shopping is it?) would think? Fact is, I like the sudoku in The Times and get it free at Waitrose, and I read all the papers online so The Telegraph is just one of several I browse. I really hate that people think they know about me because of where I shop or by what I read...
Good point jings. Though I find it hard to believe in the sincerity of many of the posts, where one after the other posts a picture of a poppy and comment 'Lest we Forget'. I think social media makes us all lazy - how much easier it is to say 'Happy Birthday' to someone than to go out, buy a card, write it, buy a stamp and post it. But I take your point - not fair to judge everyone, many of whom are being utterly sincere in wanting to express their feelings.
Exactly. Another example is 'I hate/despise gossip', at one stroke making others feel guilty for indulging in it, listening to it or heaven forbid secretly enjoying it, while advertising self-righteous holier-than-thou-ness...
I think that those who virtue signal seem to do it on an almost daily, or daily basis, so they are easy to spot. It doesnt matter whether they are left wing, right wing or whatever and wouldnt just do it in relation to politics anyway.