How do YOU pronounce this word?

English is one of the most widely spoken languages in the world. Just as there is a difference between Cornish speakers, Scots, Norfolk and Yorkshire speakers, for example, there will be differences in pronunciation between those who live in America, Australia, Canada and the Caribbean. It's history. They are all valid English speakers – just slightly different and individual.

Sounding like error is the American pronunciation.
In English it is pronounced like Vera.

My sister and I grew up in Wiltshire, I say vahse, she says vaws. Our mother always said vahse, so I don't know where DSIS picked that up from. Our chemistry teacher at school after getting her first degree in the UK, went on to study at Stanford in California, and hence always said 'labbra-tory', which always had us in fits!

'Eerah'!

Living in N Ireland I say erra but eera is correct ( according to my Oxford dictionary(

eerah

Eerah as in Vera!

Earrah here in Norfik.

(While we’re on the subject what about assume - ashume?)

I say eerah. I believe that to be the correct pronunciation.

American pronunciation is spreading and annoying - how about AmaZON, levverage, labbra-tory, aLOOminum?
Of course the British pronunciation is the correct version!

Eerah!

In our part of Wales, year, here, and ear are all pronounced 'yer' Therefore here it would be Yerah !!

here it is most often pronounced Earuhh.

Eerah

Another eerah here, although how other countries pronounce it will vary.

eerah here

I have always said era as in Vera but can see that in American English it could be erra.

Still get annoyed at 'Can I get a coffee?' Don't get me started on anything else!

Continuing with the aside, Bathsheba my mother used to say vorse (or vawse!) too. She was Irish.

As an aside: when we moved to the west country from the south east, I was a little surprised to come across a word I'd never heard before - 'vorse'. Turned out it was vase, but pronounced to rhyme with 'north'. Now, I always pronounce it to rhyme with 'car' and in the US I believe it rhymes with 'maze'. Who knew there could be so many different ways to say one little four-letter word?
Anyway, I digress. As you were

Yes, I'm inclined to think it's the US pronunciation too. I've never heard it pronounced any way other than eerah, so I'm not convinced it's a regional British pronunciation.

I haven't seen the advert but on reading it thought the word was 'area'.
I suppose 'back in time' gives clue.

Monica you have a point. I just googled the pronunciation where English and American versions were given. The American one came across as “airer”.
Incidentally I do not say Barth! Why not describe it as “Baath”, which more accurately shows a long “a”. I wonder why this difference is bandied about so much? I couldn’t care less if people pronounce it with a short “a”. I still understand it!

I’ve picked that up too, it should definitely be eerah!

Sounds American. I have certainly never heard it pronounced that way anywhere in Britain.

Eera, not erra. Every time I hear it, it grates on me!