I've recently encountered this in our elders group. Different name but same idea and the spiel began with "We pay you for paying your bills".
Lots of quite complicated details followed and the enthusiastic speaker telling us she'd "made $780 in the first month!"
It was, we were told, started by "Two Australian women who made a lot of money in business and wanted to give back, especially to the elderly".
But simple questions from us did not get simple answers and the very last thing we were told was the quite startlingly high fee to join this club.
I said, "Suppose you don't have that sort of money?" And was told to put it on my credit card (I don't have one), or not pay my Rates (what?), or borrow it because "you'll easily make it back in two months, as I did"
Of course they wanted bank account details and forms giving permissions....
It's as MOnica says, a way of getting money whilst staying just within the law and there are many schemes like this doing the rounds.
Perhaps the worst aspect of this was that we were all assembled at a funeral home prior to farewelling one of our group.
This promoter was a family friend, she said, and just decided on the spur of the moment to "tell us about this marvellous idea which will have so many benefits".
I suppose to dupe elders out of their hard earned savings, insensitivity is a prerequisite.