Bodyform ad

I grew up believing that periods were somehow shameful and not to be talked about and I regret that now

I grew up believing that periods were a normal part of a woman’s life, albeit sometimes an inconvenient one.

I still don’t understand how ignorant attitudes in the past justify a commercial company making an advertisement which caricatures a private and indeed precious part of a woman’s body.

I think the idea is that we should be proud of our vulvas, or at least not ashamed of them....I’ve never been ashamed of mine but I don’t see any reason to be proud either.

Well I'm neither proud nor ashamed of my vulva either, any more than I'm proud or ashamed of my left elbow. What an utterly bizarre concept

The grans on here might be blood phobic but hospital dramas, violent movies etc are hugely popular both on tv and cinema. Farting and other bodily functions have long been the subjects of slapstick and humour as of course has sex, another natural function that many people think should be private. Women's menstrual blood is one of the oldest and most stubborn of cultural taboos.
I grew up believing that periods were somehow shameful and not to be talked about and I regret that now. Too many aspects of women's lives and experiences have been kept hidden for too long.

I think revulsion or fear at the sight of blood is probably a normal, basic biological response.
Menstrual blood is the only blood which is shed as part of a normal process.
Otherwise, it’s the result of trauma or disease, and likely to provoke a ‘flight or fight’ response.

I don’t particularly like the sight of blood on the TV no matter where it’s from. I keep my eyes shut when I’m having a blood sample taken. Yes it’s a bodily function but so is farting and picking your nose (if you wish to) but I don’t like watching those on the TV either.

To be honest I've never really thought about it lol.

I’ve watched it now. I think the idea is that we should be proud of our vulvas, or at least not ashamed of them, in the same way that some men are proud of their penises.

I’ve never been ashamed of mine but I don’t see any reason to be proud either.

Some things are just private Magsymoo and should stay that way.
It doesn't need analysed or explained.
World's gone mad imo.

MissA it wasn’t the blood that was knitted, was it? A true comparison would be a knitted anus.
Even my phone doesn’t like ‘anus’. First time I used the word it changed it to ‘Andrew’ & the second time to ‘Angus’ ??

I googled it and I hope never to see it on TV. Sorry, but which twisted mind put that together?

I looked at the ad and it was not the most plesent of viewing I must say.

Not even knitted poops?

Pooping is a perfectly normal bodily function but it doesn’t mean it’s acceptable to poop in public, or that anyone wants to see pictures of poop on their TV screens while they’re eating dinner.

Quite a lot of people have a strong dislike or even a phobia about the sight of blood that’s nothing to do with any stigma about a woman’s periods.

Well, not everyone likes seeing blood in horror films, crime dramas, or hospital dramas.
You could argue that such programmes normalise violence.

How strange that some people make such a fuss about a bit of menstrual blood, something that affects over half the population on a regular basis. On TV we are regularly exposed to blood in horror films, crime dramas, hospital dramas, animal programmes, even cooking programmes. This reaction is all part of the stigma that surrounds the perfectly normal functions of a healthy woman's body.

Goodness. I haven’t seen it but what next?
Adverts for Andrex toilet paper featuring knitted anuses? A close up of a toilet bowl complete with skid marks?

The kebab shop, for the ones that get dropped and trodden on..

Sorry Bradfordlass yes a knitted vulva. Brown and pink (I think it had eyes at the top but I might have made that bit up) and lots of oysters, origami. It’s the blood bit I object to most. The rest of it I find a bit weird. The thought of all those add staff searching around for anything that could vaguely resemble a vulva. Checking all the fruit in the supermarket, the fish shop...

How totally revolting, pleased that I do not watch any TV adverts, I can't imagine who thinks that is may be acceptable.

Can't find one with blood. Just one with moving vulva , fruits, etc.
Very weird advert.
...anything goes nowadays.

So it's actually a knitted Vulva, not a vagina?

Gosh, what fun you all have in the UK.

A bit of a surprise, but I liked the music ?

I haven't seen it and by the sound of things I don't want to either. I watch mainly BBC programmes----no adverts !

I`ve only seen it once, that was enough!