I can understand and share some of the distress about wrinkles because it's a visible sign that we're aging and won't be around forever, which is sadly true, and we have to come to terms with that.
Problem is, unless you've had a lot of sun exposure, the condition of skin is largely down to genes, and over the counter creams won't help, however expensive. All moisturiser does is trap moisture under the skin (look it up). Prescription strength retinol reduces signs of wrinkles but many are sensitive to this stuff and you need to get it privately anyway.
I think although first impressions of someone are obviously important, personality is what counts in the long run.