I assume that smug activists use "woke" as with-it jargon-speak for non-activists, who they believe to have been fast asleep to every ill in the world until the campaigners woke them up.
The same "unwoke" silent majority may have spent their whole lives automatically including the victims of whatever discrimination is currently being highlighted, but unless they shout loudly at every opportunity about their revolutionary work for the excluded, their contribution goes unnoticed. After all, they haven't posted about it on social media, just done it - so it doesn't count.
Is there such a thing as delicious ready meals?