New Tena Lady advert

For some people, though, it is completely normal.

Exactly Hetty they want you to believe it's completely normal so you carry on buying their expensive products!

I don't like the way it's portrayed as an inevitable problem for older women, part of normal life rather than a medical thing. If I ever started 'leaking' I'd go straight to the GP - not buy nappies!

I have seen an advert lately for men’s tena pads!

I wrote to Tena a few years back asking why only women were portrayed in their incontinence product advertisements. Of course I didn't hear back.
This really annoys me as it portrays to society that incontinence is a women only problem, which it most certainly is not.

Actually its always an advert for womens pads, and that is infuriating because men also have this "problem".

I cannot imagine what an advert for male pads would portray ! Maybe a hunky man in tight jeans patting his backside and saying "It doesn't show" !

So embarrassing I remember the good old days when adverts for such items were only displayed discretely in women's mags!