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New Tena Lady advert

(8 Posts)
susieken Mon 09-Mar-20 15:38:26

Just watched this......feeling uneasy and do not understand why women are portrayed in this way and why there is no clue to the item until the very end.

BlueSky Mon 09-Mar-20 16:29:43

So embarrassing I remember the good old days when adverts for such items were only displayed discretely in women's mags!

grannysue05 Mon 09-Mar-20 16:39:17

Actually its always an advert for womens pads, and that is infuriating because men also have this "problem".

I cannot imagine what an advert for male pads would portray ! Maybe a hunky man in tight jeans patting his backside and saying "It doesn't show" !


Joelsnan Mon 09-Mar-20 18:41:52

I wrote to Tena a few years back asking why only women were portrayed in their incontinence product advertisements. Of course I didn't hear back.
This really annoys me as it portrays to society that incontinence is a women only problem, which it most certainly is not.

midgey Mon 09-Mar-20 18:42:52

I have seen an advert lately for men’s tena pads!

Hetty58 Mon 09-Mar-20 18:47:51

I don't like the way it's portrayed as an inevitable problem for older women, part of normal life rather than a medical thing. If I ever started 'leaking' I'd go straight to the GP - not buy nappies!

BlueSky Mon 09-Mar-20 19:32:09

Exactly Hetty they want you to believe it's completely normal so you carry on buying their expensive products!

MissAdventure Mon 09-Mar-20 19:36:13

For some people, though, it is completely normal.