John Lewis Ad. Is all publicity really good publicity?

I just find it strange that they portray a badly behaved child on a insurance ad.

Okay. Not PC nowadays.
Another well known phrase that’s no longer allowed. Used for years to convey a youngster crashing clumsily about.

Sack cloth and ashes for me then.
?

A baby elephant.

Really? ?‍♀️

grannyactivist

Some years ago there was a very similar ad (without the intentional destruction) from JL featuring a little girl, it’s called Tiny Dancer. If you watch and compare the two (sorry I’m on my iPad and can’t link them) I’d be interested to know your thoughts.

I thought the Tiny Dancer ad was funny. It showed a little girl, dancing joyously but oh so clumsily! Inadvertently bumping into picture frames on the staircase, knocking unawares into a vase. She was sweet. A baby elephant who was imaging she was Darcey Bussell!

This ad? Not in the least comparable. The little boy in this one is very self aware, wilfully spoiling things, crashing into lamps and watching their destruction with awe. Is he meant to be ‘on the spectrum’? Seems so to me. Mum & sister don’t seem shocked, just looking on with quiet resignation as though this isn’t unusual behaviour.

As a home insurance cover provider I think JL are being disingenuous. No way would they accept a claim for such destruction by a family member!

I was really ‘taken aback’ when I saw this advert. Couldn’t help thinking would they really pay out if a child was allowed to cause this kind of destruction and mess with the parent just allowing it to happen. It is definitely misrepresentation and I’m very surprised that such a company like John Lewis thought it was ok to show. Makes me wonder what their Christmas advert will be like!!

It’s a poor advert on many levels IMHO.

JaneJudge

I've put on some overalls and and I'm spraying lynx onto the carpets whilst singing football chants

Hahaha
Go Girl !

And don't forget the 'You're never alone with a Strand' cigarette advertisement.

I understand it caused the demise of the company, no one wanted to be seen with a cigarette that told everyone that they had no friends!

grannyactivist
I posted earlier:

I liked the Tiny Dancer advert - it looked like a normal day with the DGC ?
Until an accidental !Crash! (I wouldn't have left a supposedly expensive vase there!)

This looked like intentional wanton destruction and I doubt they'd pay out on that

It's a parody of the earlier advert.

But, of course, boys will be boys, at least according to JL.

Sorry should have said I bought online as did friend.

The last time I bought anything from JL I was very disappointed with the quality. A friend has recently had the same experience. They don’t seem to be the company I remember at all, where I regularly shopped. Losing the values they were respected for perhaps and trying to be all things to all people.

I was horrified at the behaviour and incredulous when I saw it was an ad for insurance, but to then realise it was JL really shocked me. I thought better of them

I think JL insurance needs to be put to the test to see if they would pay out.

Anyone got a likely DGS?

I think he said his products were rubbish to be fair.

They say that there is no such thing as bad publicity

However, Gerald Ratner proved that wrong.

I am not offended particularly, I just have a different opinion to you Hetty.

It's supposed to be fun - isn't it? Shocking ads always sell, too. Why take it seriously? (Oh, I forgot, of course, it's GN, full of people who take things too seriously - and take offence at anything.)

Zoejory

I much prefer this one to Tiny Dancer.

Probably the music

I liked the Tiny Dancer advert - it looked like a normal day with the DGC ?
Until an accidental !Crash! (I wouldn't have left a supposedly expensive vase there!)

This looked like intentional wanton destruction and I doubt they'd pay out on that

The boy and his performance reminds me of the incredibly sad and disturbing Desmond is Amazing.

Adverts tell stories. Some fantastical, others more factual. If viewers were to take every advert literally, they’d believe Russian meerkats were processing their home insurance claim.

metro.co.uk/2021/10/15/the-new-john-lewis-insurance-advert-is-just-that-an-advert-15428452/

Josianne

^No, they really don't. They need to be talking about the company. And that's worked, hasn't it?^
If they want to portray the same kind of image as Ryanair.

Yes, which company to avoid when looking for household insurance!

Then cue the complaint to Advertising Standards

It seems a risky move to me. Fancy a new suite? Let your exuberant child express itself with the paints and felt tips. Good luck with that one when you ring the hard nosed insurance company behind JL’s smiling face and tell them that you let life happen.

Words actually do fail me ?‍♀️

We’ll it’s certainly got everyone talking about it. Isn’t that the whole idea? I wouldn’t want my premiums paying out someone who let their child behave in such a brattish manner